New Balance's recent collaboration with atmos on the 1000 model, named the Bandhnu, highlights a fusion of streetwear aesthetics and traditional culture. The design features a paisley-inspired upper that reflects bandana culture, symbolizing identity and community. Launching first in Kyoto and then globally, this edition represents New Balance's ongoing commitment to collaborative storytelling. Creative director Hirofumi Kojimaâs vision injects a deep cultural narrative while balancing utility and ornamental elements. The yet striking paisley print is a central feature, highlighting a blend of the brand's heritage with a contemporary twist.
The latest iteration of the New Balance 1000, called Bandhnu, features a paisley-drenched upper inspired by bandana culture, blending streetwear with traditional significance.
Spearheaded by atmos' Hirofumi Kojima, the concept of Bandhnu offers a nod to cultural narratives while showcasing a striking blend of utility and aesthetic.
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