Ruben Jai debuted his SS26 collection, Ghetto Express, at Berlin Fashion Week under sample030. The collection transitions from 90s street culture to elevated fashion, merging raw energy and craftsmanship. Ghetto Express embodies transformation and channels the spirit of 90s hip-hop and urban struggle, translating these themes into high-concept fashion. The collection features eye-catching silhouettes, layered textures, and a raw aesthetic that challenges norms. Photographer Marian Enderlein captures the energy of the show, illustrating the artistic passion behind the collection. It serves as a cultural manifesto, honoring fashion's roots while looking to the future.
Ruben Jai's Ghetto Express unveils a striking transition from 90s street culture to elevated fashion, merging raw energy with masterful craftsmanship.
Through his designs, Jai channels the audacious spirit of 90s hip-hop, the grit of concrete streets, and profound narratives of urban struggle.
Expect silhouettes that demand attention, layered textures that invite touch, and an unapologetically raw visual aesthetic that challenges the status quo.
Ghetto Express is a bold statement and cultural manifesto that captures the heart of urban artistry while honoring its roots.
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