"As the cool edge of October settles in, A BATHING APE® ( BAPE®) ushers in a new season with a message that feels particularly timely: connection. The brand's Fall/Winter 2025 collection, titled "Connect with People," is more than a display of elevated streetwear -it's a meditation on togetherness, creativity, and shared cultural identity. In an era defined by digital isolation and fragmented communities, BAPE® uses fashion as a universal language to reintroduce the idea of human connection in tangible form."
"The "Connect with People" campaign comes alive through a vibrant visual series that reaffirms the brand's deep connection to youth culture and creativity. Shot across two of BAPE®'s most iconic locations-BAPE STORE® Shibuya and BAPE STORE® Harajuku-the campaign captures a dynamic cast of rappers, skaters, and multi-disciplinary artists whose individual styles mirror the diversity of the brand's global following. Through bold street imagery and spontaneous energy, the campaign invites viewers into a world where individuality thrives within a collective spirit."
BAPE's Fall/Winter 2025 collection, 'Connect with People,' foregrounds human connection through elevated streetwear rooted in community and creativity. The campaign was shot at BAPE STORE Shibuya and Harajuku and features rappers, skaters, and multi-disciplinary artists whose styles reflect global audience diversity. Imagery emphasizes neon-lit Tokyo streets, spontaneous energy, and intergenerational conversation within subcultures. The collection introduces an ART CAMO pattern inspired by 1990s–2000s graffiti, album covers, and underground zines, applying it to down jackets, hoodies, and vests. Designs blur the line between wearable fashion and contemporary art while reinforcing BAPE's heritage and youth-culture ties.
Read at stupidDOPE | Est. 2008
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