66°North is set to celebrate its centennial in 2026 with a presentation at Copenhagen Fashion Week called '100 Years of Progress. Still Made for Life.' The exhibition blends the brand's storied history with its modern design ethos focusing on durability and innovation. Founded in 1926 to protect Icelandic fishermen, it has grown into a respected outerwear brand for adventurers and urban consumers. The fully immersive experience included interactive elements like a wind tunnel and a live workshop to display the production of high-performance garments.
66°North demonstrated its commitment to functionality and craftsmanship at Copenhagen Fashion Week with a special exhibition titled '100 Years of Progress. Still Made for Life.' This immersive event highlighted the brand's performance heritage and innovative design through engaging installations like a wind tunnel and GORE-TEX simulator.
Founded in 1926 to protect Icelandic fishermen, 66°North has transformed into a high-performance outerwear brand embraced globally. The brand combines aesthetic appeal with durability, appealing to adventurers and urban dwellers alike.
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