"Probably the most important feminist designer working today, Chiuri is known for working with female artists, craftspeople, and collaborators, and prized for turning the brands she leads into commercial hits. In 2008, she and Pierpaolo Piccioli took over at Valentino, growing the business threefold in just seven years. Subsequently she was named the couturier of Christian Dior, tripling revenues to €10bn."
"The world's most influential fur brand, famed for inventing knitted fur and the Baguette bag, Fendi is the luxury goods label of Rome, its facing double F logo invented by Karl Lagerfeld who was there for some 60 years until his passing. LVMH chairman and CEO Bernard Arnault acquired Fendi in a series of deals over a few years for around €800m."
"The Rome-born designer showed softer shapes and silhouettes for both men and women, with matching blazers. 'I wanted one wardrobe, not two,' she said in an exclusive pre-show interview with Elite Traveler."
Maria Grazia Chiuri has been appointed creative director of Fendi, LVMH's most prestigious Italian luxury brand. Chiuri is recognized as a leading feminist designer known for collaborating with female artists and craftspeople while driving significant commercial growth. She previously tripled revenues at Christian Dior to €10 billion and grew Valentino threefold during her tenure. Fendi, founded a century ago and famous for inventing knitted fur and the Baguette bag, was acquired by LVMH chairman Bernard Arnault for approximately €800 million. At her Milan debut, Chiuri presented softer silhouettes and shapes for both men and women, emphasizing a unified wardrobe approach rather than separate collections.
Read at Elite Traveler
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