Cowboy boots have surged in mainstream culture, appearing on celebrities, TV shows, and in recent collections from brands like Louis Vuitton, Gap, and Mother Denim. The market for cowboy boots is projected to reach $289.7 million in 2025 and $538.6 million by 2035. Sisters Lizzie Means Duplantis and Sarah Means founded Miron Crosby in 2017, creating luxurious, embellished boots from supple leathers in artisanal factories, with designs priced $1,096–$3,295. Miron Crosby aims to broaden appeal by launching Besita, a new label offering more accessibly priced boots ranging $395–$795, expanding reach beyond upscale direct-to-consumer options.
They point out that even as cowboy boots periodically break into mainstream American culture, in many parts of the country people wear cowboy boots everyday, with all kinds of outfits. "We grew up on a cattle ranch in West Texas that has been in our family since 1884," says Means. "We had rugged everyday boots, but also fancy boots we would wear on special occasions."
They launched their direct-to-consumer brand in 2017, selling luxurious, fashion-forward Miron Crosby boots worn by everyone from Grammy-winning singer-songwriter Kacey Musgraves to supermodel Gigi Hadid. The label is known for boots with unique embellishments (like hearts and stars that look hand-drawn) crafted from exceptionally supple leathers in artisanal factories. With its designs priced from $1,096 to $3,295, Miron Crosby is a more upscale version of Tecovas, a direct-to-consumer brand focused on making affordable, everyday cowboy boots.
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