Ovid's Pygmalion illustrates an artist's love for his ivory statue, Galatea, brought to life by Venus. This theme has influenced many interpretations throughout history, depicting inanimate figures transcending to life. However, with advancements in artificial intelligence and shifting cultural narratives, beauty standards have evolved. Today, instead of seeking life from inanimate creations, there's a focus on transforming living bodies into works of art through cosmetic surgery. The Jenner family exemplifies this trend, openly discussing their surgical enhancements and redefining beauty through a lens of medicalized luxury in social media culture.
Pygmalion's tale has evolved, presenting aliveness as the desired state, yet in our AI-driven reality, beauty culture shifts towards celebrating human modification through surgical art.
The transformation of Pygmalion’s Galatea is no longer about becoming human but instead becoming an artwork, showcased on social media as a new form of reality.
Kris and Kylie Jenner lead a cultural shift where openly acknowledging and sharing surgical enhancements becomes a luxury, redefining beauty standards in modern society.
Celebrity culture has moved towards a new era, where plastic surgery is branded and celebrated through a medical lens, with names of surgeons becoming a part of beauty identity.
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