"It doesn't matter if you're a celebrity, a successful businessman, or an everyday fragrance fanatic. It seems like everyone loves Le Labo. The New York City brand was founded by friends Fabrice Penot and Edouard Roschi in 2006 and grew so popular that it was purchased by Estée Lauder Companies in 2014. It's known for creating memorable, luxurious scents that smell unlike anything else. Bottles retail between $110 and $1,125."
"I first tried the brand at the end of 2024, testing Santal 33 against a Target dupe. Though I wasn't a fan of that fragrance, I was intrigued. I'd never smelled anything like it before. So, I bought a few more samples (.05 fluid-ounce bottles for $7 each) of Le Labo's most popular scents and wore a different one each day over the course of two weeks."
Le Labo originated in New York in 2006, founded by Fabrice Penot and Edouard Roschi, and was purchased by Estée Lauder Companies in 2014. The brand is known for producing memorable, luxurious fragrances that stand apart from mainstream offerings, with prices typically between $110 and $1,125. Six popular Le Labo perfumes were sampled as .05 fluid-ounce bottles ($7 each) and worn one per day over two weeks to assess scent profile, longevity, and overall appeal. Santal 33 is judged overrated in this evaluation, whereas Lavande 31 is identified as underhyped and worthy of more attention.
Read at Business Insider
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