"Lauren Conrad emphasizes that her clothing brand, LC by Lauren Conrad, will "never do super low-rise" jeans again, focusing instead on mid-rise options that feel low to her customers."
"Conrad is incorporating modern Y2K trends into her line, stating, "We've started incorporating more going-out tops, those kind of more feminine frilly tops that you pair with jeans, which we used to love so much.""
"Despite the fast turnaround of her collections, Conrad insists on storytelling, saying, "We always want to make sure that it complements the month before and after... but we want it to feel different enough that it feels like a refresh.""
Lauren Conrad, known for her role in Laguna Beach, has evolved her fashion brand, LC by Lauren Conrad, to avoid super low-rise jeans. Instead, she is introducing mid-rise jeans and modern interpretations of Y2K styles, such as feminine frilly tops. Despite leaving reality TV, her fashion line remains strong, with a structured approach to collections that ensures each drop tells a unique story while maintaining continuity with previous releases.
Read at Bustle
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