Travis Kelce announced a collaboration between American Eagle and Tru Kolors, the lifestyle brand he founded in 2019. The collection contains more than 90 pieces, including varsity jackets, cricket sweaters, heavyweight tees, and utility cargos, with the first drop on August 27 and a second on September 24. Kelce served as creative director over a 12-plus month process, participating in design, sample review, campaign planning, and roll-out. The collaboration prioritizes authenticity and a laid-back aesthetic, and Kelce hand-selected six young athletes—Anna Frey, Azzi Fudd, Drew Allar, Kiyan Anthony, Suni Lee, and Jeremiah Smith—for the campaign.
Travis Kelce is having a very busy week. Yesterday, he and Taylor Swift announced their engagement. And today, he announced a collaboration between American Eagle and Tru Kolors, the lifestyle brand he founded in 2019. The new collection has more than 90 pieces in total and features updated athletic staples like varsity jackets and cricket sweaters alongside heavyweight tees, utility cargos, and more.
On working with American Eagle I wanted this line to celebrate showing up as your authentic self which is the ethos of Tru Kolors. AE got that from the jump, and they gave me the space to bring my vision to life with their signature laid-back style. Together, we created something that's fresh, fun, and real; exactly how I think style should feel. On picking the athletes for the campaign They are six incredible young athletes: Anna Frey, Azzi Fudd, Drew Allar, Kiyan Anthony, Suni Lee, and Jeremiah Smith.
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