""listening to our community,""
""With one in four rentals made within 48 hours of an event, logistics was the final friction point,""
""We have wanted to change this behavior by removing the one thing standing in the way - logistics,""
By Rotation announced a partnership with Uber to offer neighborhood outfit rentals delivered within 60 minutes across the UK through May 31 with a 10% discount. The service targets ski renters, citing that 30% of ski renters seek same-day pickup and that bulky ski gear creates logistical headaches. The company previously partnered with Airbnb for wedding outfit rentals. Founder Eshita Kabra-Davies said consumers appreciate sustainable renting but also demand the speed and convenience of e-commerce, noting that one in four rentals occurs within 48 hours of an event and that logistics is the primary friction point. The partnership aims to shift consumers from fast fashion to slow fashion.
Read at TechCrunch
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