"Yet for those who know the culture's roots, skating has never been just about the tricks. It has always been about identity, community, and the creative energy that spins around the wheels. At the center of this conversation sits Flipper's Roller Boogie Palace, a name that carries decades of history and is now stepping into an entirely new lane: fashion."
"The story of Flipper's began in 1979, when Ian "Flipper" Ross opened the original West Hollywood roller rink. More than a venue, it quickly became a cultural magnet, attracting musicians, actors, and creatives who saw it as a space where individuality thrived. Prince was a regular, Usher and Dr. Dre rolled through, and Mary J. Blige left her imprint on the floor. For years, the rink stood as a West Coast landmark of nightlife and expression."
"In 2022, Ross's daughter, Liberty Ross, revived the name and energy for a new generation. With her background in fashion and deep ties to the original ethos, she rebuilt Flipper's as a hybrid of skate hub and cultural platform. Collaborations with labels like Brain Dead, adidas, and Hunza G have reinforced its presence as both a lifestyle and a creative partner, widening the community that first took shape on the roller rink floor."
Skate culture blends movement, style, music, and self-expression and recently reentered mainstream visibility as city streets and parks became performance stages for younger skaters. Flipper's Roller Boogie Palace originated in 1979 as a West Hollywood rink founded by Ian "Flipper" Ross and became a creative hub frequented by Prince, Usher, Dr. Dre, and Mary J. Blige. Liberty Ross revived Flipper's in 2022, transforming it into a hybrid skate hub and cultural platform that partners with labels like Brain Dead, adidas, and Hunza G. A Fall/Winter 2025 unisex fashion collection translates skate heritage into layered contemporary streetwear.
Read at stupidDOPE | Est. 2008
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