""The idea for these charms comes straight from the long-haul road - the very place our used tarp material is from. The world of truck cabins has a unique, almost nostalgic aesthetic that absolutely fascinated me as a designer," says Anne Bachmann, Holistic Designer FREITAG. "That's why our charms are inspired by the mirror decorations of long-distance drivers. The rearview mirror is the one spot in a vehicle where drivers can truly show their personality and individuality - whether through protective talismans, good luck symbols,"
"Each charm is cut from the same tough truck tarp material that defines the FREITAG universe, giving new purpose to scrap pieces that would otherwise never see the road. The result? Adorable accessories that are just as rugged as their full-size counterparts, infused with the stories and scuffs collected along Europe's highways. No two are alike - and that's precisely the point."
FREITAG transforms leftover truck tarps into Lucky Trucking Charms that echo truckers' rear-view mirror decorations. Each charm is cut from rugged tarp remnants hand-selected after bag production, creating one-off mini accessories that carry road-worn scuffs and individual character. The design draws on the nostalgic aesthetic of long-haul cabins and aims to express personality through talismanic and humorous motifs. Production prioritizes resource-efficient material handling and circularity by using remnants that would otherwise go unused. The charms attach to bag handles or key rings, can be mixed or layered, and offer durable, distinctive accents that mirror the brand's full-size products.
Read at Design Milk
Unable to calculate read time
Collection
[
|
...
]