Robin Givhan's book, "Make It Ours: Crashing the Gates of Culture with Virgil Abloh," delves into the extraordinary journey of Virgil Abloh, who rose from a Chicago neighborhood to become the artistic director at Louis Vuitton. Abloh, who passed away in 2021, was instrumental in elevating streetwear and redefining luxury fashion. Instead of focusing solely on garments, Abloh built a brand that resonated with consumers, giving them a sense of identity and validation. His innovative approach has left a lasting impact on the fashion industry, paving the way for future designers.
"What he did that was so unusual is normally a company starts out with a garment and they build a brand around the garment. Virgil created a brand and then he proceeded to put products underneath the brand."
"He was able to kind of inject meaning into those products. And it made the people who purchased the products feel seen and feel like their perspective about what was valuable, what was beautiful was being heard at the highest levels."
Collection
[
|
...
]