Gentle Monster has launched a collaboration with Bratz that celebrates nostalgia and individuality through the Pocket Collection, comprising 21 unique eyewear pieces inspired by Y2K aesthetics. This collection includes a limited-edition Bratz doll and features innovative designs such as foldable frames in vibrant colors, catering to collectors and fashion enthusiasts. The campaign is fronted by Aespa's Karina, contributing to a dreamy narrative that intertwines the playful essence of junior fashion icons with high-fashion elements. Exclusive pop-up shops will debut in major cities, deepening the immersive brand experience.
The Pocket Collection reinterprets Gentle Monster's eyewear through a Y2K lens, offering bold, nostalgic styles that tap into individuality and modern functionality.
With layouts that blur reality and retro fantasy, the campaign showcases Karina of Aespa alongside Bratz dolls, encapsulating the playful energy of both brands.
Collection
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