"If you want to up your vintage game, here's how to do it. If you're a natural born thrifter, then I urge you to jump on a train out of the city. Make a day of it when the sun's out. Find a place that has more charity shops than betting shops and you'll have a good day finding labels like Jaeger and Aquascutum (without the Marylebone price tag.)"
"Manifest good things Have faith that each shop you go into has something in there that you're gonna love. I used to do this when I was a serial charity shopper in my twenties. Manifesting treasures before they appeared. I once manifested some vintage Kickers before heading out one morning to the Princess May carboot, and miraculously - a box fresh pair of 37's were on my feet within the hour. Shopping with a positive head is key. Makes good stuff appear. I promise you."
"Shopping IRL I've never really been an online shopper. Part of my shopping joy is that connection between me, the garment, the people around me, things said, things heard, the space. It's all part of the experience. I think we are poorer for not having that more. And that lonely scroll, no matter how compulsive, won't ever match the dopamine air punch of a charity shop find. It just won't."
Hilda stocks a mix of new ready-to-wear from indie brands alongside carefully chosen vintage pieces. Travelling out of London to towns with many charity shops increases chances of finding quality vintage labels at lower prices. Approaching each shop with a positive, expectant mindset can turn up unexpected treasures. Any vintage purchase becomes more wearable and personal after alteration, so locating a reliable tailor is valuable. Shopping in person creates a sensory, social experience that often outperforms online browsing and produces greater satisfaction from secondhand finds.
Read at London On The Inside
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