Hideo Kojima Wants To Shake Up The Fashion World Next
Briefly

Hideo Kojima continues to innovate through his collaboration with Uniqlo's GU brand, creating fashion items inspired by his game, Death Stranding. He particularly highlights a uniquely-shaped T-shirt, designed to evoke nostalgia from the past. Kazuhiro Toida, designer for GU, indicates that their creative work reflects a broader cultural reach, attracting both gamers and non-gamers alike. By integrating fashion with gaming, Kojima hopes to raise interest for the upcoming Death Stranding 2 launch and demonstrates a trend where game brands connect with fashion labels to captivate younger audiences.
If your mother does laundry, she'll probably say, 'This is crooked, maybe you have a misprinted one.' I would say to those people - just laugh at your mom if she says that.
The idea of switching T-shirts was impressive. It made me realize that Kojima Productions' creativity extends beyond games.
Read at Inverse
[
|
]