Hideo Kojima continues to innovate through his collaboration with Uniqlo's GU brand, creating fashion items inspired by his game, Death Stranding. He particularly highlights a uniquely-shaped T-shirt, designed to evoke nostalgia from the past. Kazuhiro Toida, designer for GU, indicates that their creative work reflects a broader cultural reach, attracting both gamers and non-gamers alike. By integrating fashion with gaming, Kojima hopes to raise interest for the upcoming Death Stranding 2 launch and demonstrates a trend where game brands connect with fashion labels to captivate younger audiences.
If your mother does laundry, she'll probably say, 'This is crooked, maybe you have a misprinted one.' I would say to those people - just laugh at your mom if she says that.
The idea of switching T-shirts was impressive. It made me realize that Kojima Productions' creativity extends beyond games.
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