HOKA has developed a reputation for forward-thinking performance footwear and deepened its collaboration with experimental label J.L-A-L for a second project. J.L-A-L applies utilitarian aesthetics and refined minimalism, reshaping products through focused material choice and structural detail. The Mafate X is reimagined from a technical trail runner into a lifestyle-driven silhouette while preserving durability, cushioning, and trail-ready engineering. Design cues reference natural terrain—mud, water, and stone—and an iridescent sushi influence introduces shimmer-like surface treatments. The partnership merges HOKA's performance DNA with J.L-A-L's conceptual approach, producing a playful yet technically grounded reinterpretation that emphasizes material experimentation and elevated artistry.
HOKA has steadily built its reputation as one of the most forward-thinking footwear brands in the performance space. Now, the brand is deepening its relationship with experimental fashion label J.L-A-L through their second collaborative project. Together, they have unveiled a new take on the Mafate X, transforming the trail-running silhouette into a lifestyle-driven design that merges technical heritage with elevated artistry.
According to Thomas Cykana, Senior Director of Global Collaborations at HOKA, the project reflects more than just another product release. "Reconnecting with the J.L-A-L team on a second collaboration is truly a dream come true for our team. Their attention to detail, deep appreciation for technical design, and ability to reframe performance gear through an absurdly abstract yet infinitely tasteful lens makes them an ideal partner, especially for a silhouette like the Mafate X."
The Mafate X has long been celebrated for its durability, cushioning, and trail-ready engineering. With this reinterpretation, J.L-A-L pivots the shoe into lifestyle territory without sacrificing its performance roots. Design cues drawn from natural terrain - mud, water, and stone - inspire a finish that feels organic yet futuristic. One of the most unexpected influences came from a piece of iridescent sushi, which sparked the application of shimmer-like surfaces across the silhouette.
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