Hourglass Cosmetics brings new charm experience to flagship store in Nolita | amNewYork
Briefly

Tucked into Nolita at Prince and Elizabeth Streets, the Hourglass Cosmetics flagship provides a quiet, blissful environment. The store design emphasizes warmth and neighborhood-inspired creativity while minimizing digital screens to encourage in-person exploration and employee interaction. Product offerings span complexion, eyes, cheeks, lips, brushes, tools, and skincare, with all formulas vegan and cruelty-free. Vegan innovation has been central since 2004, and the brand maintains its cruelty-free commitments. Hourglass partners with the Nonhuman Rights Project and donates 5% of net profits from the Unlocked collection to support animal rights work. The Ambient Lighting Edit: Charms palettes showcase photoluminescent technology that blurs imperfections and refines skin appearance.
Tucked away in Nolita on the corner of Prince Street and Elizabeth Street, you'll find the Hourglass Cosmetics global flagship store, creating a quiet, blissful space to explore their products. Inside the store, Hourglass Cosmetics welcomes guests with a warm, inviting environment inspired by the history and creativity of the store's neighborhood. The intentional design and minimal use of digital screens allow guests to explore and chat with employees while exploring the brand's products without getting overwhelmed.
All of Hourglass Cosmetics' products are vegan and cruelty-free. Vegan innovation has been at the core of Hourglass Cosmetics since its founding in 2004, and the brand has remained cruelty-free, continually advancing its commitment to animal welfare, said Adam Sidwell, Hourglass Cosmetics International Pro Artist. In alignment with this mission, Hourglass partners with the Nonhuman Rights Project, an organization dedicated to securing fundamental rights for animals, and donates 5% of net profits from the Unlocked collection to support their work.
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