How 200-Year-Old Clarks Is Keeping Its 'Big Three' Icons Relevant
Briefly

This year, Clarks, the esteemed British shoemaker, celebrates its 200th anniversary. Initially founded in 1825, the brand primarily produced women's and children's shoes. It wasn’t until after World War II that Nathan Clark, a descendant of the founders, sought to innovate with men’s footwear. The pivotal discovery of the Desert Boot during his military service highlighted Clarks’ adaptation and willingness to embrace new styles, although its launch met initial resistance. Nathan's determination played a crucial role in the brand's current iconic status, particularly with their most recognizable silhouettes.
The Desert Boot became iconic for Clarks, but its journey was initially rocky. After a cold reception, Nathan Clark took matters into his own hands.
Founded in 1825, Clarks focused on women's and children's shoes, only expanding into men's footwear after WWII, driven by Nathan Clark's vision.
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