"Soon industry politics came into play and some of the anchor brands began pulling out, creating their own tradeshow called the Salon International de la Haute Horlogerie (SIHH). This was yet another highly exclusive, industry-only event held annually in Switzerland. After just a few short years, the SIHH ultimately morphed into Watches and Wonders, the main event in the Swiss industry today."
"While the Swiss have historically held the power when it comes to horological fairs, other markets have started to follow. Today, industry tradeshows are becoming a more global affair, from I Am Watch in Singapore to SIAR in Mexico. However, of all the new fairs emerging one is gaining notable momentum: Dubai Watch Week. In 2015, Seddiqi - the most significant luxury watch retailer in the UAE - created Dubai Watch Week."
"What started as a small gathering in an art gallery tucked in the DIFC with a handful of independent brands on the retailer's roster quickly grew. The once annual fair eventually became biannual and the most highly anticipated watch event of the horological community. In its tenth edition this year, it's expanded to an astounding 90 brands. However, the scale isn't the most interesting or impressive thing about Dubai Watch Week."
Industry politics led anchor brands to create the Salon International de la Haute Horlogerie (SIHH), a highly exclusive, industry-only event in Switzerland that later morphed into Watches and Wonders. Tradeshows have become more global, ranging from I Am Watch in Singapore to SIAR in Mexico. Seddiqi created Dubai Watch Week in 2015. The fair grew from a small gallery gathering in the DIFC to a biannual event featuring about 90 brands. Dubai Watch Week attracts a higher percentage of collectors and a more diverse cultural audience than typical Swiss fairs. Brands use the platform to time releases and offer regional exclusives, targeting media, retailers, and enthusiasts.
Read at Elite Traveler
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