"In today's increasingly digital world, social media apps are no longer strictly platforms for self-expression and photo-sharing, they have evolved into virtual runways. With apps like Instagram, Snapchat and TikTok transforming how fashion trends emerge, spread, and fade more rapidly than ever. This cycle of buying and promoting has made the fashion industry more accessible, but also more disposable. Samantha Fritzinger, a 30-year-old user-generated content creator based in New York City, considers her Instagram account a personal blog in which she posts daily outfits and other fashion content."
""Maybe this is because I am in New York, but all of the massive influencers are cookie cutter versions of each other," said Fritzinger. "All of them wear the same brands, the same jewelry, same hair style, which is where most people, especially younger generations, are getting their inspiration. I think we have come a long way in diversity and inclusivity, but we also have a long way to go.""
Social media platforms have become virtual runways that accelerate how fashion trends emerge, spread, and fade. Instagram, Snapchat, and TikTok drive rapid cycles of buying and promoting, increasing accessibility while encouraging disposability. Many content creators treat personal accounts as daily fashion blogs and feel pressure to follow prevailing trends and aesthetics. Large influencers often present similar brands, accessories, and styles, shaping inspiration for younger generations and contributing to homogeneity. Brands now seed trends online before presenting them in physical events, and behind-the-scenes professionals witness online promotion translating into runway and retail momentum.
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