Plaid, a print often overlooked in fashion, is undergoing a resurgence as top brands prioritize it in their latest collections. This shift is marked by successful releases from The Row, Bottega Veneta, Calvin Klein, and others, showcasing chic plaid designs that are now trendy and desirable. Items like The Row's Tina Jacket and various skirts have sold out rapidly, indicating high demand. This trend signifies not just a change in pattern preferences, but a broader evolution in fashion towards surprising and fresh styles.
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Not to sound dramatic, but a print trend that actually feels fresh and not recycled from a few seasons ago is, in fact, groundbreaking. I love animal prints and polka dots just as much as the next fashion person-probably more-but they're not exactly new.
That is, until now, when brands like The Row, Bottega Veneta, Kallmeyer, and Calvin Klein are making the checkered pattern priority number one.
Ahead of his departure from Bottega Veneta, Matthieu Blazy likewise leaned into plaid, featuring the print throughout his pre-spring 2025 and spring 2025 collections.
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