"That may have changed, however, after Ford invited me for a quick, two-day trip to the Dallas-Fort Worth area, where I drove the brand's all-electric F-150 Lightning Truck, wrangled up some cows on a cattle drive, and learned how to lasso - all while dressing the part in some very Eras Tour-worthy sparkly boots."
"As soon as I touched down in Texas, I made my way to meet up with the group and get an introduction to the Ford F-150 Lightning Trucks we were going to be driving around. From there, we stopped for lunch at Cooper's Old Time Pit Bar-B-Que, where I ordered brisket, a baked potato, green beans, jalapeño mac 'n' cheese, and banana pudding - just what I needed to fuel up for the day."
Western and cowboy aesthetics are resurging across music, fashion, and lifestyle, driven by high-profile releases and celebrity interest. Beyoncé and other public figures are aligning with country and cowboy influences, while mainstream brands are creating immersive Western experiences. A two-day Ford trip to Dallas-Fort Worth combined electric F-150 Lightning test-driving with hands-on ranch activities including cattle wrangling and lasso lessons. The itinerary included a Texas barbecue meal featuring brisket and jalapeño mac 'n' cheese, and shopping at Fort Worth Stockyards with a focus on cowboy boots and Western apparel. The trend blends nostalgia, celebrity influence, and branded experiential marketing.
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