"If there's one beauty product that most people can agree on using, it's concealer. I rarely go a day without wearing at least a little, and I've experimented with dozens of formulas over the years. Out of all those I've tried, I've stayed most loyal to e.l.f. Cosmetics' Hydrating Camo concealer, using it on and off since 2020. But as TikTok and other social-media platforms like to remind me, there are a lot more options on the market."
"Though there are dozens of concealers that TikTokers use, I chose the four drugstore options that most commonly appear on my For You Page: L.A. Girl's $6 HD Pro Conceal, Maybelline's $12.99 Instant Age Rewind Eraser, NYX's $12 Bare With Me Serum, and e.l.f. Cosmetics' $8 Hydrating Camo concealer. All four can be purchased directly from the brands on their respective websites or at stores such as Ulta Beauty and Target."
Four popular drugstore concealers — L.A. Girl HD Pro Conceal ($6), Maybelline Instant Age Rewind Eraser ($12.99), NYX Bare With Me Serum ($12), and e.l.f. Hydrating Camo ($8) — were tested. Each product was applied repeatedly over the same skincare and makeup routine: moisturizer, foundation, concealer, and light powder. e.l.f. and Maybelline performed best, concealing blemishes and lasting all day. L.A. Girl offered many shades but felt heavy and tended to cling to dry patches. Products are widely available online and at retailers like Ulta Beauty and Target.
Read at Business Insider
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