I Went to Paloma Wool's First Flagship Store in NYC-Here's Everything I Tried and Loved
Briefly

Paloma Wool, established in Barcelona by Paloma Lanna in 2014, has garnered a passionate following for its unique blend of minimalism and playful design. This clothing brand strikes a balance between being timeless and unexpected, offering pieces that feel personalized with thoughtful details. Its distinct aesthetic has captured the attention of a diverse community, including many artists, who resonate with the brand's ethos. The recent opening of its flagship store in Soho marks a new milestone for the label, inviting customers to experience its dreamlike wardrobe in person. The brand continues to evolve, featured now at Paris Fashion Week.
Founded in 2014 by Paloma Lanna in Barcelona, Paloma Wool merges art with fashion, creating a distinctively dreamy approach to everyday dressing that's both laidback and elevated.
The label resonates with creative individuals across disciplines, fostering a community of artists who appreciate its 'artful minimalism' and personal touch in each piece.
Read at Who What Wear
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