Inside the Brain of a WWW Beauty Editor-5 Summer Mood Boards With Endless "Add to Cart" Potential
Briefly

As summer approaches, experts from Who What Wear share insightful beauty trends highlighting a whimsical approach to aesthetics. Through mingling with celebrity makeup artists and exploring luxurious products, the team identified key summer vibes, focusing on fresh, dewy skin, and playful accents like seafoam green shadows and holographic nails. The idea is to embrace creativity while maintaining refreshingly simple routines, making beauty applications accessible and enjoyable without the heaviness often associated with glam during sweltering days.
If I had a summer beauty slogan, it would have to be 'a dash of whimsy.' Think bare, dewy skin with a flick of seafoam green shadow à la Collina Strada; short, square nails glazed with holographic glitter; or loose, textured strands adorned with a ginormous hair clip—just a kiss of something eccentric to catch the eye.
Growing up in the snowy Midwest, I lived for the short summer season and the warm, sun-soaked days it would bring with it.
Read at Who What Wear
[
|
]