"The 26-year-old real estate project manager from Munich came to the surf camp to improve her skills on the water. I came to talk with adventurous travelers about their big ideas, from new businesses to life after layoffs."
"When I started my career a few years ago, I struggled to find formal clothes that looked professional and were good quality. Brands like Zara or Mango didn't meet my longevity standards, and I didn't love how they are mass-produced. Construction and real estate are male-dominated, and I always wanted to look well-dressed so others know that they have to treat me professionally."
"In college, I was the girl who had a capsule wardrobe with pieces such as turtlenecks and cotton pants that I knew looked stylish then but also 10 years later. When I started work, it was frustrating to find well-fitted suits or blouses that were timeless and would last several years. On a trip to Bali and Thailand in 2024, I decided to invest in workwear and got a few pieces custom-made at a tailor's shop. I created vision boards, selected high-quality fabrics, and"
Gina Jaguttis launched a slow-fashion workwear brand after a surf-camp trip to Bali where she began developing the idea. She previously struggled to find formal clothes that combined professional appearance, good quality, and longevity, rejecting mass-produced fast-fashion brands like Zara and Mango. Working in construction and real estate, she sought garments that conveyed professionalism in male-dominated fields. In college she maintained a capsule wardrobe of timeless pieces and later invested in custom-made workwear during travels to Bali and Thailand. She created vision boards, chose high-quality fabrics, and used tailor-made pieces as the foundation for her business.
Read at Business Insider
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