Lee Mathews, a prominent fashion designer celebrating 25 years in business, innovated her Australian Fashion Week show by casting friends instead of professional models. This approach emphasizes authenticity and vulnerability, prioritizing how individuals wear clothes over traditional model standards. Mathews reflects on her humble beginnings creating pieces for friends and now showcasing a diverse array of influential women from Australiaâs creative community on the runway. This milestone event demonstrates her commitment to honest representation and deep personal connections within the fashion world.
Having been in business since 1999, fashion designer Lee Mathews embraces vulnerability by casting friends over professional models for a more authentic runway experience.
Lee Mathews celebrates 25 years in the industry by reflecting on her journey from creating clothes for friends at her kitchen table to a diverse runway show.
This anniversary runway at Australian Fashion Week showcases not only Mathewsâ designs but also the genuine connections she has made with her clientele over the years.
Involving non-models in her runway show brings forth a raw energy, highlighting an authentic representation of the clothing and the essence of friendship.
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