Jameson Irish Whiskey concludes its Triple Distilled collection with a collaboration with Awake NY, releasing a five-piece capsule inspired by 1990s New York hip-hop. This collection embodies oversized silhouettes and bold graphics that reflect the era's music and cultural influences. The partnership highlights a shared passion for music, merging artistic expression across communities. By channeling the essence of iconic hip-hop while honoring Jameson’s Irish heritage, the collaboration serves as a modern homage to the past, reinforcing the connection between sound and fashion in today's creative landscape.
The result is a lineup rooted in 1990s New York aesthetics, heavy with oversized silhouettes, bold graphics, and nods to the era's legendary music scene.
This collaboration is not just a fashion drop; it's a statement about how art, sound, and culture cross borders and merge across communities.
From the oversized cut of the garments to the styling cues like racing stripes and throwback graphics, every piece feels like a time capsule—refreshed and modernized for today.
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