Justin Bieber launched his new fashion label SKYLRK, signaling a creative shift from his previous Drew House line. SKYLRK focuses on vibrant colors, bold silhouettes, and a fresh artistic identity. The first collection includes apparel, footwear, and accessories, all designed to stand out with their bright hues and unique textures. Key items in this debut include loud hoodies in multiple colors, matching tank tops and beanies, and statement accessories like the Upside Down sunglasses, alongside two footwear silhouettes that embody a casual, playful aesthetic.
The launch of SKYLRK marks a creative reset for Justin Bieber, as it reflects his current taste and design instincts, offering bold colors and exaggerated silhouettes.
Unlike Drew House, which focused on cozy and muted designs, SKYLRK features apparel that is loud, colorful, and almost toy-like in its bubbly proportions.
The first collection includes statement pieces like energetic hoodies, vibrant tank tops & beanies, and accessories such as the Upside Down sunglasses, which are oversized and cartoonish.
SKYLRK’s footwear debut includes the Chunky Mule and the Beach Slide, both adopting the same comfortable, molded aesthetic as the brand's other offerings.
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