Kacey Musgraves released Middle of Nowhere, debuting at number three on the Billboard 200, and describes a creative dry spell while pursuing new expression. She enters her first fashion collaboration with Lee, a 137-year-old denim brand, with Walmart as the official retailer. Fans noticed Musgraves-branded Lee clothing before the official reveal of Kacey Lee. The partnership is tied to her middle name, Lee, and is framed as a nostalgic, immediate fit. The launch includes more than one hundred men’s and women’s pieces, spanning jeans, truckers, western shirts, sleepwear, swimwear, and accessories. Lyrics from Middle of Nowhere appear on fabric, and the collection blends Western childhood influences with streetwear and modern-traditional styling.
"“There's a lot of different sides of me,” Musgraves says over Zoom. “I like telling stories in a lot of different dimensional forms, and fashion is just another way to express yourself and explore your identity. I like having the creative freedom to explore all those facets, and express all of that through different mediums.”"
"“Lee approached us, and it felt like an immediate 'yes' for me. It's a nostalgic brand, so it felt like a really fun partnership.” Since last week, eagle-eyed Musgraves fans have spotted Kacey Musgraves-branded Lee clothes popping up around the country, an accidental preview of the official reveal for Kacey Lee, a new collaboration between the country music superstar and the 137-year-old brand. Walmart is also on board as the official retailer."
"Kacey Lee launches with more than one hundred pieces for men and women that runs the gamut from jeans, truckers, and western shirts to sleepwear, swimwear, and accessories like hats, bandanas, belts, bags, and keychains. All the pieces are made in the spirit of vintage Americana and woven together with Musgraves' music (not quite literally, but there are lyrics from Middle of Nowhere printed on the fabric)."
"“The collection represents a lot of styles,” Musgraves says. “There are tinges of Western, because that was my childhood. There's some streetwear too. Looking at blending the modern with the traditional is something I do in my music, and so it naturally extended"
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