Global girl group KATSEYE appear in Gap's Autumn 2025 denim campaign, Better in Denim. The six HYBE x Geffen Records members — Lara Raj, Megan Skiendiel, Sophia Laforteza, Manon Bannerman, Daniela Avanzini and Yoonchae Jeong — perform choreography directed by Bethany Vargas to Kelis's 2003 track "Milkshake". The campaign emphasizes diversity, individuality, and self-expression through varied denim shapes, sizes, and colours. Two members publicly came out as LGBTQ+ earlier this year. Fans praised the advert as an iconic, Y2K‑inspired piece and highlighted its inclusivity. The campaign contrasts with other summer jeans adverts that prompted public debate, such as the Sydney Sweeney American Eagle controversy.
This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together.
Now THIS is an ad for jeans,
Just watched and they will take ALL of my money. Inclusivity and diversity are always going to get my coin.
I love how they made all the denim pieces all different shapes, sizes AND colours, just like how our genes are!
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