Early-2000s trends featured sweatpants with words on the back, such as "JUICY" and "Angel," often embellished in rhinestones and velour. That trend faded over two decades. Kim Kardashian revived the concept in a 2025 SKIMS lingerie campaign, posing against a gray wall in a long-sleeved crop top and no pants. She wore a mid-rise black bikini with slinky adjustable elastic straps made from milky sheer fabric that exposed her butt cleavage. The underwear featured calligraphic writing on the back that read "Feelings." Other versions in the shoot were stamped "Curious" and bore a word beginning "Temptat."
May I interest you in a stroll down memory lane? In the early 2000s, nearly every young style savant owned sweatpants with various words written on the back. Countless mall-goers' behinds proclaimed they were "JUICY," a nod to the label Juicy Couture, or "Angel," among others. Some repped the brand's names on their backs. And if their chosen term was covered in rhinestones and in velour? That made an instant fashionista out of anyone.
At first glance, the mid-rise black bikini, with its slinky adjustable elastic straps, looked like run-of-the-mill panties. Nothing Kardashian wears is basic, though. Her underwear was crafted in a stretchy, "milky sheer" fabric, which fully exposed her entire butt cleavage. But the most visually arresting detail was the writing on the back. Etched in calligraphy, in a darker shade of black, her undies spelled "Feelings." Emo? Potentially. Spicy? Absolutely.
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