"For the 10th anniversary of Kylie Cosmetics, the youngest of the KarJenner clan celebrated the momentous occasion by dropping a limited-edition capsule that threw it back to her humble beauty beginnings, aka before the brand grew into a 1.2 billion-dollar empire. Launching on Saturday, Oct. 18, the collection includes an eyeshadow palette inspired by the vibrant hair colors Jenner infamously rocked during that era, as well as glosses, a highlighter, and lip kits that nod to her OG sell-out products."
"The focal point of the look, however, wasn't her body, it was her face - particularly her eyes. Glittery ice blue shadow was smeared across her lids, before abruptly turning into a smoky gray toward the end. The opposite of the "no-makeup look," she leaned into the pigmented style by pairing the dramatic eye with pink blush and a deep mauve lipstick with visibly lined lips. Even her nails mimicked the sparkly vibe, with a pointy teal-esque chrome design."
Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary by releasing a limited-edition capsule that revisits her original beauty aesthetics from before the brand's growth into a billion-dollar empire. The collection, launched Oct. 18, includes a sapphire-inspired eyeshadow palette, glosses, a highlighter, and lip kits referencing her original sell-out products. She backed the launch with extensive marketing: a sequel video, her first song "Fourth Strike," and multiple photo shoots. Promotional imagery featured Jenner covered in iridescent blue glitter, wearing only a tiny G-string and a massive crown to embody her King Kylie persona. Makeup emphasized glittery ice-blue shadow blended into smoky gray, pink blush, deep mauve lipstick, and chrome teal nails.
Read at Bustle
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