"Ready to feel old? Kylie Cosmetics officially turns 10 next month. Back in 2015, an 18-year-old Kylie Jenner changed the beauty landscape forever when she launched her eponymous makeup brand. Now a 1.2 billion-dollar empire owner, the reality TV star harnessed the power of social media to introduce her iconic lip kits with a direct-to-consumer model. To celebrate her label's 10th anniversary, she launched a new campaign that recreated her most famous persona: King Kylie."
"Over the weekend, Jenner teased the upcoming limited-edition King Kylie collection, out on Saturday, Oct. 18. The items include an eyeshadow palette inspired by her many daring hair colors, a highlighter, lipgloss shades, and a few of her legendary lip kits, reminiscent of her first-ever shades. To accompany the drop, she starred in a "Glosses Part 2: King Kylie Returns" short film. While the video was all about makeup, it was her fashion that drew me in."
Kylie Cosmetics reaches its tenth year with a King Kylie celebration that revives Jenner's iconic persona. The limited-edition drop releases Oct. 18 and includes an eyeshadow palette inspired by her daring hair colors, a highlighter, lipgloss shades, and several original lip kits. A short film titled 'Glosses Part 2: King Kylie Returns' accompanies the launch and centers on a stylized jail storyline in which Jenner is charged with being 'the baddest b*tch on earth' and 'flipping the cosmetics industry on its head.' Fashion moments dominate the film, including leather halter bras, criss-cross strap pants, fishnet tights, peep-toe mules, and layered silver chains.
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