"The name - stemming from her handle on Snapchat - became synonymous with matte lips, teal hair, and fabulous mid-2010s manicures, as well as the phenomenon that was (and still is) Kylie Cosmetics. Back in 2022, the mogul took to social media to ask fans what they would want to see if she ever made a King Kylie-themed collection. One person mentioned skull packaging. Another said they needed a glittery gloss."
"Naturally, the throwback wouldn't be complete without a matching mani moment - and nothing screams "Tumblr" quite like teal nail polish, which Jenner rocked in her Instagram Stories to tease the return of her alter ego. ICYMI, the entrepreneur started the transition from Kim K's baby sister to billionaire beauty guru when she dyed her hair the aquamarine hue back in 2014. Once that happened, her infamous Lip Kits weren't far behind."
Kylie Jenner marked the 10-year anniversary of her King Kylie era with a limited-edition King Kylie Collection launching Oct. 18, 2025. The campaign included a Snapchat video and Instagram posts that leaned into 2016-inspired aesthetics. Fans previously suggested ideas like skull packaging, glittery gloss, and teal products during a 2022 social poll. The campaign featured Jenner wearing a silver crown, glittery teal body paint, and teal eyeshadow. Nail artist @nailsbyzola created two teal manis for Jenner: a French manicure in Money For Nails "$ Talks" teal glitter and a metallic deep teal set spelling 'KING.' The look recalled Jenner's 2014 aquamarine hair and early Lip Kits.
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