A performative male curates visible markers of progressive masculinity to be judged and consumed. He adopts literary posturing, indie-music gestures, feminist accessories, and tailored menswear to signal ideological alignment. Typical props include oat-milk matcha, The Bell Jar, earphones unplugged, tampons for women, labubus dangling from bags, point-and-shoot cameras, and tote bags with feminist slogans. Trend forecasters define the archetype as staging masculinity primarily for public and online appraisal. TikTok users share and mock sightings, while content creators enact exaggerated versions, including date skits that combine highbrow reading with performative musical gestures.
There is a new man in town. You may have spotted him posing with an oat milk matcha pretending to read a copy of The Bell Jar. Or maybe you saw him seeming to listen to Lana Del Rey deep cuts but his earphones weren't plugged in. Maybe he makes a point of carrying tampons around with him for women in need. He's called a performative male and is a relatively new archetype gaining traction and inspiring mockery and critique online.
Labubus are a key component, he will probably have one dangling off a bag or belt loop. Point-and-shoot cameras are optional. He'd like you to think he has read Sally Rooney's entire back catalogue and that Joni Mitchell is his favourite musician, but he doesn't know a single lyric. There is a menswear element, too. He's likely to wear baggy trousers, perhaps made from Japanese selvedge denim, Vivienne Westwood chrome hearts necklaces and a tote bag, ideally emblazoned with feminist slogans.
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