As the French Open approaches, Lacoste unveils the New Icon sunglasses, an oversized acetate aviator that perfectly encapsulates French style and tennis culture. The design merges the brand's rich history, established by tennis legend Rene Lacoste, with contemporary fashion trends. Features like exaggerated temple bars and translucent hues enhance its appeal. Lacoste ambassador Arthur Fils relates the eyewear's essence to his tennis philosophy, emphasizing power and intensity, while also celebrating French heritage and the brand's innovative spirit, especially noted in their recent runway collection at Roland Garros.
The New Icon takes classic Lacoste elements and blends them with fashion-forward touches, capturing the brand's heritage while introducing modernized features that appeal to today's consumers.
Arthur Fils, Lacoste ambassador, describes the sensation of wearing Lacoste eyewear as embodying power and intensity, echoing his own approach to tennis and the brand's commitment to excellence.
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