"Louis Vuitton continues to reshape the definition of modern luxury under the creative direction of Pharrell Williams, this time taking the Maison's craftsmanship to the slopes. The Louis Vuitton Men's 2026 Ski Collection marks a new frontier for the brand - one where performance innovation and high fashion meet in perfect balance. Designed for those who live life in motion, the collection takes cues from alpine functionality while staying rooted in the LVERS ideology: a global community united by taste, quality,"
"For Pharrell, this latest chapter is not just about ski gear. It's about reimagining the boundaries of menswear, merging heritage tailoring with high-performance materials, and proving that luxury doesn't have to stop where the snow begins. Redefining Skiwear Through the LVERS Lens Pharrell's LVERS philosophy - short for "lovers" - has been the guiding light for his Louis Vuitton collections."
Louis Vuitton's 2026 Men's Ski Collection applies high-fashion craftsmanship to alpine performance under Pharrell Williams' creative direction. The collection adapts LVERS ideology into technical apparel that performs on slopes and remains versatile off them. Heritage tailoring and a 'dandy' sensibility are merged with high-performance materials to create refined, performance-ready silhouettes. A ski suit is described with the elegance of a tuxedo and a parka with the sophistication of a bespoke coat. Twelve expertly crafted garments are engineered to withstand extreme conditions while preserving the Maison's luxury finish. The line targets men who prioritize both craftsmanship and capability.
Read at stupidDOPE | Est. 2008
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