Ten years ago, Lululemon launched the Align leggings using a new soft and stretchy material called Nulu. This product became an iconic symbol within the athleisure trend, popular among millennials who wore them beyond yoga classes to various everyday activities. The Align leggings significantly impacted Lululemon's growth, generating over $1 billion and transforming the company from a local yoga shop into a global activewear giant, with revenue scaling from $1.8 billion to $10.8 billion. The brand is celebrating this milestone by releasing new variants of the leggings.
Lululemon's Align leggings, launched ten years ago with the innovative Nulu material, transformed athleisure, becoming a cultural phenomenon and driving the brand's explosive growth.
The Align leggings represented a shift where women wore them beyond the gym into daily life, symbolizing a new era of comfort and style blending.
Over the last decade, Lululemon has generated over $1 billion from the Align franchise, demonstrating the powerful impact of a single product on a company's success.
Lululemon's journey from a small yoga shop to a $10.8 billion powerhouse was accelerated by the popularity of the Align leggings, showcasing athleisure's market dominance.
Collection
[
|
...
]