"The ad is undeniably sensual, designer Domenico Dolce explained via email, a dream, a play of contrasts rich in suggestion, emotional tension and anticipation."
"We've always told this story, adapting it to the context and the historical and cultural moment. Times change, as does the sensitivity with which we view the world, but our values and our narrative remain unchanged, the creative continues."
"Their vocabulary has always been linked to the imagery of sex, like that of Madonna herself, with whom they have shared a close friendship for years."
Dolce & Gabbana cast 67-year-old Madonna and 43-year-old Cuban actor Alberto Guerra as the faces of its fragrance The One in a new campaign. The ad features a highly sexualized scene that the designers describe as a dreamlike play of contrasts rich in suggestion, emotional tension and anticipation. The campaign replaces previous ambassadors Scarlett Johansson and Matthew McConaughey and later Emilia Clarke and Kit Harington. The designers frame the ad as a defense of sexual imagery amid a cultural landscape where sex is receding from mainstream content. The designers also emphasize a decades-long friendship and creative history with Madonna dating to the late 1980s.
Read at english.elpais.com
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