"As beauty trends continue to cycle - with some overstaying their welcome and others still vying for a spot on everyone's social media feed - it can be hard to know what's "in.""
"The clean girl aesthetic will stick around for now, but maximalist designs are making a comeback."
"Chrome, on the other hand, is falling out of favor as customers seek more affordable designs."
Beauty trends continue to cycle, with some looks overstaying their welcome and others competing for attention on social media, complicating decisions about where to spend beauty budgets. The clean-girl aesthetic remains popular and continues to shape many salon requests. Maximalist nail designs are experiencing a comeback, bringing bolder colors, layered textures, and embellished techniques back into demand. Chrome finishes are losing favor as clients prioritize affordability and choose simpler or less costly alternatives. Nail choices this year reflect a balance between minimalist longevity and renewed interest in expressive, cost-conscious maximalism.
Read at Business Insider
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