"Selin Olmsted, an eyewear trend forecaster and design director, says there is a huge uptick for non-sun sunglasses where you can still see the eye. These types of glasses fall into category one eyewear, meaning they are designed to offer protection against harmful UV light specifically on overcast or cloudy days when many people think they do not need protection."
"Created originally for long-distance runners and cyclists who want to protect their eyes from elements including the sun, sweat and flies, the high-performance eyewear is now being co-opted by everyone, including those who failed to finish that couch to 5k programme."
"The trend also reflects how sunglasses have become a year-round accessory. On the catwalk, brands including Celine featured giant rimless shades with charcoal- and honey-tinted lenses that looked similar to those you would find in the aisles of Decathlon."
Despite 40 consecutive days of rain in the UK, sunglasses sales remain strong, driven by a new trend: non-sun sunglasses featuring shield-style frames with minimal tinting. Originally designed for athletes like runners and cyclists to protect eyes from sun, sweat, and debris, these category one eyewear pieces now appeal to mainstream consumers. The glasses feature barely-there tinted lenses that allow eyes to remain visible while providing UV protection on cloudy days. Some versions include photochromic lenses that adjust tint based on light exposure. High-end designers like Celine and retailers including Marks & Spencer have adopted the trend, offering versions ranging from £470 to under £30. Gen Z consumers on TikTok have embraced wraparound cycling-style glasses, reflecting sunglasses' evolution into year-round fashion accessories.
Read at www.theguardian.com
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