"The 2025 drop expands on its collection from last year with even more silhouettes, like the wrap puffer coat, and a thoughtfully cropped, hooded puffer jacket with drop shoulder that brings some fashion to the line, which is aesthetically more oriented toward sport. It also includes men's and kid's styles for the first time (prices range from $55 to $800)."
"Even considering the new styles, the overall brand ID will look very familiar to Skims fans, with creative direction that's nearly identical to last year's North Face collaboration. It has a styling and color system approach that's similar to the recent Skims x Nike collab, with muted color tones such as bone, kyanite, gunmetal, phoenix, and onyx, this time inspired by winter color palette. The campaign creative direction again utilizes gradiated layouts and product imagery, featuring models in geometric groupings organized by garment colorway."
Skims and The North Face launched a second winter outerwear capsule shot on powder-coated Chilean mountains. The collection expands silhouettes with pieces such as a wrap puffer coat and a thoughtfully cropped hooded puffer with drop shoulder, and introduces men's and kids' styles for the first time. Price points span $55 to $800. A muted winter palette—bone, kyanite, gunmetal, phoenix, onyx—anchors styling. Campaign creative uses gradiated layouts and geometric model groupings organized by garment colorway. Creative direction closely mirrors prior North Face collaboration. Other brands, including Nike and Jacquemus, also released ski-focused collections this week.
Read at Fast Company
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