"Courtney's journey involved a multiyear stampede of sequins, stitching, and stress as she bought one dress after another, ultimately spending over $3,500 in pursuit of The One."
"Dress regret covers all levels of uncertainty with one's chosen bridal frock, from mild doubts to extreme cases like spending thousands on dresses that will not be worn."
"According to bridal stylist Alysia Cole, dress regret is a natural consequence of wedding planning in the social media age, where choices and expectations are amplified."
Courtney got engaged in October 2023 and spent over $3,500 on 13 wedding dresses before settling on a $130 online dress. Many of the dresses were custom-made and nonreturnable, leaving her with 12 rejected dresses. This phenomenon, termed 'dress regret,' affects many brides, reflecting the pressures of wedding planning in the social media era. Bridal stylist Alysia Cole notes that this regret stems from the overwhelming choices and expectations surrounding wedding attire.
Read at Slate Magazine
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