Rihanna enlists trans model Vivian Jenna Wilson for Savage X Fenty campaign
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Rihanna enlists trans model Vivian Jenna Wilson for Savage X Fenty campaign
"Vivian Jenna Wilson is entering 2026 booked and busy and in the hands of one the entertainment's all-time greats: Rihanna. The 21-year-old transgender model and social media star, who is the estranged daughter of almost trillionaire tech bro Elon Musk, has been enlisted by the Barbadian billionaire businesswoman (and sometimes singer) as part of the Valentine's Day campaign for her lingerie brand, Savage X Fenty."
"The sultry new campaign is led by "Work" hitmaker Rihanna who shared footage of herself via social media donning a lacy, hot red bra. In promotional photos for the campaign, Wilson appears alongside fellow model Emma Arlett and model-turned-actress Love Simone, wearing a rose-print black bra and miniskirt combo, paired with scarlet stockings. She's also wearing her blonde locks down in her signature parted style, with a bold rouge lip."
"Vivian Jenna Wilson made her modelling debut in spring 2025, appearing in a campaign for queer clothing brand WILDFANG. Back in September, she made her high-profile runway debut at the coveted New York Fashion Week, appearing during Alexis Bittar's Spring/Summer 2026 presentation. She stomped the catwalk in a shimmering, red short-sleeved gown and an embroidered sash which read "Miss South Carolina"."
Vivian Jenna Wilson stars in Rihanna's Savage X Fenty Valentine's Day campaign, appearing in promotional imagery in a rose-print black bra, miniskirt and scarlet stockings. The 21-year-old transgender model began modeling in spring 2025 with a WILDFANG campaign and later made a high-profile runway debut at New York Fashion Week during Alexis Bittar's Spring/Summer 2026 show. She walked in a red gown with an embroidered sash reading "Miss South Carolina," part of a presentation representing states pushing anti-trans legislation. She also modeled for Chris Habana and Prabal Gurung, publicly called out her estranged father in 2024, performed in drag, and plans to pursue streaming and acting.
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