Trey Taylor, a Canadian writer and editor based in New York, has launched his debut perfume line, Serviette. The line embraces narrative-driven perfumes, interpreting scent as a form of discreet language that explores cultural codes and personal stories. His childhood in the Rocky Mountains heavily influences the creation of fragrances like Frisson D'Hiver, which captures the essence of cold, fresh air mixed with florals and citrus. Taylor's experience in fashion magazines and exploring the role of scent in acting has shaped his unique approach to perfume, blending storytelling with olfactory artistry.
Growing up in small-town Canada, Trey Taylor's first conception of scent came through the ambient smells of his Rocky Mountains upbringing: snow-capped landscapes, frigid skies, thin air breathed through red, raw noses.
As Taylor launches his perfume line Serviette, one of its debut scents - Frisson D'Hiver - magnificently encases that early childhood imprint: florals and citrus cutting through the sting of freezing air.
One of Taylor's first entry points into cultural storytelling came through fashion magazines - worlds spun from image, subtext, and nuance.
Taylor became intrigued by how actors prepared for roles, particularly through scent. His work has explored the intersections of narrative, olfactory experience, and personal identity.
Collection
[
|
...
]