"The move comes through a partnership with retail property group Societe des Grands Magasins (SGM), which owns BHV Marais and several Galeries Lafayette stores. "This alliance is more than just a launch -- it's a commitment to revitalise city centres across France, restore department stores and create opportunities for French fashion," Shein said. It pledged to create 200 direct and indirect jobs in France."
"Founded in China and now based in Singapore, Shein built its empire on ultra-cheap clothing, a vast product range and aggressive marketing. But it faces mounting criticism over the environmental impact of its massive production, labour conditions and alleged unfair competition, with European brands accusing it of skirting EU standards and exploiting customs exemptions for low-value parcels. Shein employs 16,000 people worldwide and posted $23 billion in revenue in 2022."
Shein will open its first permanent physical stores in France in November, starting with a shop at the BHV Marais department store in Paris. Five additional outlets will open in Galeries Lafayette stores in Dijon, Reims, Grenoble, Angers and Limoges through a partnership with retail property group Societe des Grands Magasins (SGM). Shein pledged to create 200 direct and indirect jobs in France. Founded in China and now based in Singapore, Shein grew on ultra-cheap clothing, a vast product range and aggressive marketing. The company employs 16,000 people worldwide and reported $23 billion in revenue in 2022. Shein faces criticism over environmental impact, labour conditions and alleged unfair competition in Europe.
Read at The Local France
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