"It's that time of year again when the pace of NYFW is relentless. Call times begin at dawn. Garment bags sweep through the city, and steam rises backstage as stylists make last-minute adjustments. Across Manhattan, from Tribeca to Midtown, one constant keeps the week moving: coffee. And who better to provide a helping hand than Starbucks? Long before the first model steps onto a runway, baristas are whipping up espresso shots for assistants reviewing run of show notes and editors filing early copy."
"At its Tribeca coffeehouse on West Broadway, a morning rave soundtracked by LP Giobbi created a welcome reset for New York's creative circle, offering space to step away from the frenzy and reconnect with one another. The downtown crowd arrived dressed for the occasion in decadent furs, sequined tops, and sharply styled ensembles that shimmered beneath the warm glow, while a curated spread of favorites anchored the experience. Signature Cold Brew and Mango Dragonfruit Refreshers circulated alongside pistachio chocolate loaves and pink cake pops."
New York Fashion Week mornings run at relentless pace with early call times, garment bags moving across Manhattan, and backstage stylists making last-minute adjustments. Coffee serves as a constant across Tribeca to Midtown, with Starbucks providing espresso shots to assistants and editors. At the Tribeca West Broadway coffeehouse, a morning rave led by LP Giobbi offered a reset for the creative community, combining music, dancing, and curated refreshments. Guests arrived in decadent furs and sequins while sampling Cold Brew, Mango Dragonfruit Refreshers, pistachio chocolate loaves, and pink cake pops. The event fostered connection and lifted spirits before day-long obligations, leaving attendees feeling revived.
Read at Highsnobiety
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